ACCELERATED GROWTH

You have written a specific ideal client profile so you can develop a list and ensure your messaging is as relevant and compelling as possible.

Your practice has compiled a tiered prospect list of ideal, preferred, and acceptable prospects (minimum of 300-500 total prospects) to optimize your investment of time, effort, and money into your prospects.  

You have identified a Target 100 List of your most desired prospects so you can focus the majority of your direct outreach on those specific individuals/businesses.

You actively look for, learn about, and test potential new methods to better reach out to your desired prospects. 

You have identified and are actively using at least five strategies besides referrals that consistently create new opportunities for your practice (ex. LinkedIn, speaking, etc.).

You have established a healthy, positive position as an expert and thought leader in the minds of 80%+ of your universe of prospects.

You have developed and are utilizing a clear strategic value proposition to proactively differentiate your firm and position yourself as THE preeminent option.

Each week (or at least monthly) you produce and deliver new, valuable insight and information to your prospect groups. 

You are integrating appropriate and compelling calls-to-action to collect contact information to segment your prospects into warm/hot lists for consistent follow-up.

You have successfully set-up a process that automatically engages, qualifies, and encourages prospects to request a conversation with you.

You have tested and optimized your initial prospect meaningful conversation to ensure there is a high likelihood the prospect will continue moving into and through your sales process. 

Your practice consistently (each week/month) books its required number of appointments in order to achieve your personal and professional revenue growth goals.

You have the freedom to be absent from your business for at least 4-6 weeks without clients or employees suffering due to your absence.

You actively measure and monitor the key performance indicators (ex. appt. rate, conversion rate, marketing ROI, etc.) at least monthly for your practice to help you make objective decisions. 

Your practice starts every month with enough recurring revenue to cover your baseline costs (100% of your operating expenses and salaries) AND you have 3-6 months of operating capital in savings to float the business if disaster struck.